What Makes a Great Head of Marketing?

Here at membershipbespoke, we work with membership organisations, chartered institutes and trade associations from many sectors. Often, our task involves finding the leadership expertise that will guide these groups towards their business goals.   While making the right hiring decision with any candidate can be challenging, selecting people to fill your senior roles comes with added pressure. After all, these are…

How to Attract and Retain Senior Leadership Talent

The leaders of your membership organisation are crucial to your success.   People in leadership positions contribute towards setting the strategic direction of a professional body or trade association as well as inspiring and leading their team towards achieving the goals and vision.    According to a study by McKinsey, high performers in senior positions are up to 800% more productive than their counterparts. The question for most membership bodies is how they can…

5 Reasons Why Employees Leave a Professional Institute

Attracting talent to a professional institute isn’t always easy. There’s a lingering perception in the sector that professional bodies are old-fashioned, which makes it harder to attract forward-thinking candidates, even though these bodies have evolved dramatically in recent years. When you do find the people, you need to build your team; the challenges aren’t over.…

How to Build an Employer Brand that Attracts and Retains Digital Marketing Talent

In today’s internet-focused age, every company has a reputation, whether they actively cultivate it or not. For membership businesses in search of new digital talent, your brand image is particularly important, as online marketers are continually looking for insights and information on the web. The best candidates will naturally gravitate towards organisations that put their…

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