Mindful Exclusion

Board Meeting

By-line: Peter Swabey, Policy & Research Director at The Chartered Governance Institute UK & Ireland One of the issues on which The Chartered Governance Institute UK & Ireland has focussed work in recent years is that of diversity and inclusion, particularly at board level. It is axiomatic that diverse viewpoints make for better boards. However,…

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Do trade associations feature in a Covid recovery plan?

Trade Associations

Trade Associations Anyone who has worked for any time with trade associations will have observed how the role of industry bodies has evolved. Twenty years ago, there were many trade associations that were led by their members with a club mentality. Trade associations were cosy places for industry players to meet in a safe and…

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“A crisis is a terrible thing to waste”

effective membership engagement strategies

How can human responses to crisis situations inform effective membership engagement strategies? Response to crisis membership engagement The word crisis appears in the title but this is not another article about coronavirus. Although the pandemic is a good case in point, this is about people and how they respond to pressure, and what membership organisations…

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How can membership organisations build a successful community?

How can membership organisations build a successful community?

Membership organisations and community If you’re a membership professional, you probably need to build and maintain a successful community. As a B2B marketer, I’ve spent the last three decades helping membership organisations, information providers, and training companies grow revenues. In doing so I’ve seen the importance of communities. The last year has been challenging for…

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Best practice – how AI & machine learning can help my members

Ai and Machine Learning in Membership

Author: Jon Tucker As you’ve read in recent membership bespoke newsletters, the impact of Covid on the valued interactions of members and their organisations has meant we all need to be smarter about our relationships. From a lack of gathering face to face to discuss mutual interests, to staying relevant and influential in a fast-changing digital world, new advances in tech…

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Building Back Better

Building Back Better

“Should Influence or Engagement be the Priority?” Debbie Atkins asks the question… Background As the country takes early steps out of lockdown, leaders are being called upon to lean in to reset and rebuild the economy in an unprecedented way that embraces change and creates a brighter better future for us all.  In doing so the…

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Building international opportunities

International Opportunities

Author: Paul Gordon Just as physical office spaces have become less important, with more virtually dispersed organisations and more people set to work remotely for the foreseeable future, so the question of where your membership and audience are based has become less relevant.  The pandemic has forced many organisations to reassess their priorities and apply…

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