Employer Brand

How to Build Your Membership Talent Pipeline This Year

Wouldn’t life be easier if every time one of your employees resigned, you had a list of qualified candidates to fill the resulting gap?   With a selection of dedicated applicants at your fingertips, you can spend less time searching for replacement staff members, and more time building your business. That’s the driving idea behind the membership talent pipeline.   Most…

5 Ways Your Professional Body Can Leverage the Potential of AI

Artificial intelligence and machine learning are hot topics in any industry today.  Smart technology has the potential to transform the way we live and work, simplifying and accelerating various aspects of our lives. Already, reports from Forbes suggest that 80% of companies are investing in AI.   For professional bodies, this new and disruptive technology presents an opportunity to…

The Surprising Things Candidates are Looking for From Your Membership Organisation

Talent shortages are a common concern among membership organisations today.   Hiring the best and brightest for your team is a process that has become increasingly difficult over the last few years. That’s why so many groups are now turning to specialists like membershipbespoke to find the ideal senior-level talent.   Importantly, getting the best people for your company isn’t just about…

What Makes a Great Head of Marketing?

Here at membershipbespoke, we work with membership organisations, chartered institutes and trade associations from many sectors. Often, our task involves finding the leadership expertise that will guide these groups towards their business goals.   While making the right hiring decision with any candidate can be challenging, selecting people to fill your senior roles comes with added pressure. After all, these are…

How to Build an Employer Brand that Attracts and Retains Digital Marketing Talent

In today’s internet-focused age, every company has a reputation, whether they actively cultivate it or not. For membership businesses in search of new digital talent, your brand image is particularly important, as online marketers are continually looking for insights and information on the web. The best candidates will naturally gravitate towards organisations that put their…

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